Religion and Apple

Today I went to the Baptism of my Nephew it was really nice and I get to be his Godfather, everyone was happy and had a good time at the Church and the get together afterwards. The service was not to long and being Catholic was very structured.

This got me thinking, Apple and religion (using Christianity as an example) have a lot in common, they both have a long and interesting story, with key figures and defining moments they both have a place that people congregate to talk and reflect (Apple stores, Churches), and they have symbols for people to use and connect with (Apple logo, Jesus’ cross).

Looking at the way the service was given, with the ridged structure and carefully planned timings. I could see how Apple used this same idea. Each year at different defining points Apple will release a new product, so much so that you can set your watch by it. For example Easter will happen around the same time each year and so will the launch of the new iPods.

Apple have managed to make their brand more than just a product, they have made it a lifestyle people want to be a part of. This is why Apple have become the market leader of technology, whatever they do everyone wants to copy. They may not invent the genre or even the idea, but they make it their own and with their influential figure head (Steve Jobs) they can convince the world that this is what they need, before they even know they need it.

I don’t want you to think that I am comparing Steve Jobs to Jesus but more the way he is seen within the Apple community and the wider world. He is not just the leader of Apple or just the Co-Founder, he is the reason Apple are as big as they are today. When Jobs talks people listen, not just to what he is saying but to the way he moves the language he uses it all conveys a message to people. The fact that he always wears the same thing when he is giving a presentation or seen in public, shows that he is a major part of Apples image. He has shaped the company into an extension of him self, in a way Apple is his Adam (not that I am comparing him to God) so much so that is recent health scares made the share price of Apple drop by $5.

Apple is and always will be just a technology company, but they will always be an influence company with the power to change so many people lives and ideas.


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